About Us

The Dallas/Fort Worth Area Tourism Council Foundation is a 501c3 non-profit organization formed to help build the capabilities of the North Texas tourism workforce through education and training. 

Being a service based industry; a skilled and qualified workforce is vital to the success and future of tourism and the vitality of the area’s economy.  By promoting, developing and utilizing existing educational materials, programs, courses that pertain to all aspects of the tourism/hospitality industry for university age levels and those already employed in the industry, the Foundation hopes to increase the knowledge base, education and skills of area workers and raise awareness of the tourism/hospitality industry as a viable career path thus ensuring a skilled and knowledgeable workforce. 

Tourism Industry Statistics